Cinnamon Squared

CONTACT

41 Victoria Street West
Auckland CBD,


Opening Hours

SUN closed
MON 9:00am - 5:00pm
TUE 9:00am - 5:00pm
WED 9:00am - 5:00pm
THU 9:00am - 5:00pm
FRI 9:00am - 5:00pm
SAT 10:00am - 5:00pm

The Details

Cuisine
  • Bakery
Serving
  • Coffee

How's this for an epic love story—Minseok Lee was never a big fan of baking, but when he met his partner, Ellie, she told him how much she adored sweet treats. So naturally, he did what any loved-up man would do and went into business with her on the now-viral cinnamon bun joint, , where he currently bakes up to 600 cinnamon buns A DAY. The moral of the story: find someone who loves you like Minseok.

There's also a lotta love between this baker and his buns—we had the privilege of watching him prepare a batch of the spot's classic cinny offering and there's definitely some serious TLC (and arm work!) involved. Each batch yields about 190 buns and takes 18 hours in total to create—that's mixing, proofing, rolling, proofing again, baking (in their signature oblong tins, which is what gives them their distinct squarish shape), and topping.

This commitment to creating the perfect cinnamon bun doesn't stop there. Minseok says the couple uses only the highest quality organic cinnamon in their buns, sourced from Ceylon in Sri Lanka (FYI: Ceylon cinnamon is known as 'true cinnamon'). In fact, so crucial is this ingredient to their buns that Minseok says he would never have considered making them without it.

And we have to say, this attention to detail is worth it. These buns are everything you want them to be and that's sweet, sticky, and spicy. It sounds awfully cliché, but you can literally taste the love that has gone into making them. There's also a wide breadth of flavours, from the aforementioned OG and its close cousin, the cream cheese cinnamon through to those topped in salted caramel and chocolate ganache, along with best-selling apple and pistachio versions. We're told vegan and gluten-free buns are also in the very near future.

If you gave me a tenner (side note: the buns all come in between $6.50-$9) and told me I could only order one, I'd lean towards the salted caramel number; which has a moreish, sticky date quality to it. Just remind me to grab some napkins when I do (is this the part where I tell you that I walked up half of Queen Street after our visit, before realising I had some of said bun smeared across my face?).

The coffee and tea offering is just as considered, with Atomic's Veloce blend hand-picked to suit the flavours in the buns. You'll feel especially cosy sipping on their cutely named signature Wood Latte—a warming brew made from, you guessed it, cinnamon, along with brown sugar and espresso (garnished with a cinnamon quill, no less).

As for the spot itself, you'll find this tiny pastel-coloured bakery up Victoria Street West (a cinnamon bun is a worthy reward after tackling that hill). The vibe is cute and charming, somewhere between Before The Coffee Gets Cold and Studio Ghibli (case in point: the itsy bitsy cinnamon bun ornaments on the counter). There's a small seating area with inbuilt tables alongside one wall, if you (understandably) can't wait to crack into your buns.

Which brings me to the only thing left to say: be there, or be square (don't pretend you didn't see that one coming).

Words: Kathryn Steane | Image credit: Kathryn Steane


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