Alpha60 | Flinders Lane

CONTACT

Ph: (03) 9663 3002

201 Flinders Lane
Melbourne , 3000 VIC


Opening Hours

SUN 11:00am - 5:00pm
MON 10:00am - 6:00pm
TUE 10:00am - 6:00pm
WED 10:00am - 7:00pm
THU 10:00am - 7:00pm
FRI 10:00am - 8:00pm
SAT 11:00am - 5:00pm

The Details

Hunting For
  • Gifts
  • Men's Fashion
  • Women's Fashion
alpha60-melbourne-cbd

The Verdict

A 60s-inspired fashion boutique inside St Paul’s Cathedral? Yep, it does exist.

Alpha60 are getting a rep as the next big thing in local Australian fashion, and they’re building their name on the city’s favourite colour: black. Black as a triple-shot espresso in a dark basement on a moonless night. The monochromatic palette gives it a timeless, vintage-mod aesthetic that fits Melbourne winter to a T.

The store itself is named after Alphaville (a Jean Luc Goddard noir classic from the mid-60s) and it’s not without a sense of humour. The store-front downstairs is home to a giant horizontal crucifix (a little nod to its St Paul’s location), and the brand, while sophisticated, isn’t afraid to get a little quirky. If you drop by, make sure to head upstairs to the new Chapter House concept store: a vaulted, light-filled space carved from the bones of the old cathedral. Hands-down the prettiest boutique in the city.

The collection itself is mostly built around high-quality basics and a few statement pieces. A muted norm-core palette featuring long, flowing jackets, classy knits and off-beat men’s tees. There’s also a footwear and accessories range, if you want to pair your new skirt with leather sandals or a classy tote. Winter lookbook sorted. 

Image credit: Jenna Fahey-White


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Melbourne is no stranger to fashionable punters—after all, the city is dubbed the fashion capital for a reason. You wouldn’t be the first to be in awe of someone’s fit as they walk down Swanston Street, and you certainly wouldn’t be the last. Wondering where everyone is going? It could very well be SWOP.